Winnipeg, February 5, 2020 – FarmLink Marketing Solutions sells its brokerage department to Ag Exchange Group. Both companies become strategic partners to leverage each other’s strengths.
FarmLink is tackling commodity price discovery with Ag Exchange’s CXN360 platform for price discovery, enabling them to collaborate with clients based on true prices and strategic objectives.
“Rather than trying to reinvent and look for ways to stay relevant in commodity price discovery, partnering with Ag Exchange solidifies our approach to lead with strategy,” says Mark Lepp, CEO of FarmLink. “Our goal is to increase transparency to help our clients strategically grow their business and to leverage information and technology into new opportunities.”
“Ag Exchange Group is proud to be involved with FarmLink Marketing Solutions. FarmLink is undoubtedly a leading provider of grain marketing advisory services, commodity price intelligence and market reports in North America. The grain and oilseed market can be volatile and expert analysis is crucial for farmers deciding whether to sell today or wait.” says CEO Lyle Ehrmantraut of Ag Exchange Group.
“New technology has changed the way farmers access price information on a live basis. Using CXN360 and comprehensive market advice, farmers can have more clarity when making business decisions,” says Mark Lepp. “Ag Exchange’s technology is the future of brokerage.”
“The acquisition of FarmLink’s brokerage division demonstrates our continued commitment to the Canadian grain industry,” says Lyle Ehrmantraut, CEO and President of Ag Exchange Group.
With recent trade issues and tightening margins at the farm and grain buyer level, Ag Exchange Group’s CXN360 trading platform will eliminate transaction fees for growers and buyers who have operated under the traditional commission-based brokerage business.
“It has always been our focus to keep more money in the hands of growers and buyers who are heavily invested in the Canadian agriculture sector. Using the CXN360 service enables the industry to trade more efficiently than ever before. CXN360 was built to create market opportunities and execute on them in an open and transparent environment,” says Lyle Ehrmantraut.
Full details about the strategic partnership are still under discussion, but both companies agree to work together to ensure all strategic objectives are achieved.
FarmLink Marketing Solutions is Western Canada’s leading provider of grain marketing services, offering consulting, analysis and direct selling opportunities to individual farm businesses. Using market analysis and information about our farmer’s operation, planting and sales decisions become numbers-based and profit-motivated.
About Ag Exchange Group
Ag Exchange Group helps growers and buyers to more efficiently and more profitably manage, market, purchase and supply grain commodities through its innovative technology platform, CXN360.
CXN360 is a cutting-edge service that provides a members-only online network where growers and buyers connect for mutual benefit. Buyers and growers can create offers and targets with real‐time notification of new opportunities to buy or sell grain. Members have unlimited access to the CXN360 service via a web browser and can receive real-time notifications via email or text. There are no transaction fees. Members see live offers which they can easily accept with the click of a button. Advanced analytics and reporting provide valuable insights for operations management. CXN360 complements existing farm management tools, beginning where they end, delivering legally binding offers in an open and transparent environment. CXN360 currently serves more than 8.5 million grower acres and over 140 buyer locations, making it the leading independent grain marketplace in North America.